Warby Parker proves you can ‘disrupt’ glasses with $37M in funding

Originally posted on VentureBeat:

Fashion startup Warby Parker has raised $36.8 million in a new round of funding to make stylish-yet-inexpensive glasses, which could end up reaching as much as $40 million by the time it closes.

An SEC form for the round came in Thursday, reports Fortune. General Catalyst Partners led the round, adding one of its partners, Joel Cutler, to the company’s board.

The money will help Warby expand its product offerings, staff, and marketing reach, according to a source close to the company. Warby Parker is also looking to launch its first retail store in New York City later this year (the company already has its products on display in some hip NYC stores).

While there’s no shortage of websites selling dirt-cheap eyeglasses, Warby Parker wants to bring style and quality to its relatively low-priced $95 glasses (prescription sunglasses cost a bit more at $150). Traditional glasses retailers typically offer…

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