E-commerce driving regionalization of distribution networks – DC Velocity, Move would allow retailers to cut delivery times, simplify returns. Stifel, Nicolaus & Co. “projected that the internationa (excluding the United States) e-commerce market would reach $1.1 trillion in 2015.”
Four months after buying mobile social gifting startup Karma, Facebook (s FB) is today unveiling a new service that enables users to exchange physical gifts entirely through its platform.
Called Gifts, the service lets Facebook users choose from an online selection of items, which range from Starbucks gift cards and magazine subscriptions to whimsical knick-knacks and artisan foods, and then pay for the present and notify the recipient. Gift-givers can choose to alert friends through public posts or private messages and, when the receiver is notified about the gift, she provides the address for delivery.
Given Facebook’s purchase of Karma, the new feature isn’t a surprise, but it could mean big returns for the company. Not only is it Facebook’s first major step into e-commerce – which has only really dabbled in payments through virtual goods and social games – it gives Facebook users a reason to use…
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Is the new Facebook CRM plug in going to be a hit with marketers/brands alike?
A Program Manager (PM) is defined by a person that is responsible for design and release of a software product or services. PMs are often developer themselves in small companies. In larger companies that is often not the case. A Product PM is responsible for the software whereas a Customer PM is involved with the implementation and service of the software. The lines are often gray – a good Product PM also works with customers and a good Customer PM works with the product group at the design phases.
What is the fundamental difference between a Customer PM and a Product PM? Being the advocate of the customer – the customer PM would like all kinds of features in a product. Especially, if the product is new and there are product gaps to be filled. Some of these features are really important that customers cannot live without and some are…
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In my last article, I have mentioned briefly about projects. To understand the project management better, we first need to be very clear about projects. According to PMBOK (Project Management Book of Knowledge) a project is a temporary endeavor which is undertaken to create a unique product service or result. Temporary means that the project has a definite start and end date. The end is reached when the project’s objective has been achieved. A project can be as short as one month or can also last for years. We usually prefer not to called very short duration tasks as projects because you might not be able to perform all the nitty gritty of project management. And these tasks might be so repetitive that it might be considered in Operations. Let’s try to make it visual:
What should be the project life cycle? In the PM jargon, we happily…
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SCRUM with AGILE Development a YouTube video (mute sound). Re: Online direct to consumer business: “[UK based] Shopdirect.com separated the front and backend application in order to enable a quicker SCRUM Agile approach and increase the feature output by shopdirect customer-experience-management 30% to 40%. Also 3rd party development and integration is quicker.”
Subject Matter Experts (SMEs) are required resources for most business projects. They are typically employees that have significant, deep knowledge about a critical aspect of the project. They are typically not part of the core project team, and most often do not report directly to the team manager. Influencing SMEs in some organizations can make the difference between meeting the project goals and project failure.
The ability to influence the SMEs in these situations is critical. The following are some of the techniques that can help guide SME engagement, input and timeliness so that the project can proceed on track.
SMEs who want to participate in the project are far more likely to be engaged and meet commitments. Often, the identification process is one where senior leaders pick people to participate as SMEs. Usually, those participants do not have the time or interest. It is often beneficial to…
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Google+ user update quickly catching up with Facebook, how?
Seventeen years after it launched, eBay is updating its logo to reflect its updated approach to selling not just used items, but also new things. “It’s eBay today: A global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable,” said President Devin Wenig. The logo keeps the same colors — red, blue, yellow and green — but boasts an updated, more straightforward font. The new logo will go live in mid-October, or you can see it here now
Jay Henderson has been there, done that, and got the t-shirt when it comes to marketing analytics…one he probably bought online.
Currently the strategy program director at IBM Cross-Channel Marketing, Jay’s team is responsible for market analysis, customer insight, and industry marketing functions, and I had the privilege of sitting down with Jay last week at the IBM Smarter Commerce Global Summit to talk many things analytics.
Jay’s heritage pre-dates his tenure at IBM, joining Big Blue through its acquisition of Unica.
Jay has over fifteen years’ experience in multi-channel marketing and customer analytics, and prior to joining Unica, he ran marketing for text mining pioneer ClearForest, the technology from which was later acquired by Thomson Reuters.
Jay’s most recent claim to fame has been the preparation of the IBM “Holiday Benchmark,” a near real-time analysis of the e-commerce retail activity during the annual holiday shopping season.
If you want…
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in the multichannel e-retail space, there is certainly room for enabling more b2b commerce functionality/capabilities on existing e-commerce software platforms. Every large retailers seeks a seamless way to deal with their trading partners online.