Month: August 2013

Responsive Design: Quick Guide for Email Templates and Websites

Posted by Magento Marketing on Monday, August 26, 2013

Studies show that more than half of emails were opened on a mobile device in the first half of 2013 and eMarketer predicts that eCommerce sales from tablets and mobile devices will reach almost 25% by 2017. However, seven out of ten recipients will delete an email if it doesn’t look good or work well on their tablet or smartphone, and the same goes for websites. Clearly, it’s time to consider responsive design for email marketing and eCommerce websites. The following is a quick guide for making the most important elements of your emails and website responsive.

Email:

image

Content as a Grid – Layouts change depending on screen size, so think about how content can be rearranged into a grid of moveable parts that will make sense in any layout.

Font Size – Make sure text in an image doesn’t scale down so much that it’s impossible to read, and always choose fonts that are clear and easy to read.

Subject Lines and Pre-header Text – Email inboxes on smartphones show sender or company name, subject line and pre-header text. Subject lines, while important, get cut off if they’re too long, so use the pre-header text to really engage and entice the recipient.

Navigation – Website navigation or menu links . . . Read more at: Responsive Design: Quick Guide for Email Templates and Websites.

Aside

Google vs. Facebook in the Battle of Affinity

Excerpt from posted on Allthingsd.com  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a purchase; it’s an indication of how we feel about what we already have. For that reason, affinity data will never predict short-term purchases as well as intent data does. But affinities are based on emotions, and often remain steady for years. That means affinity data does have a valuable role to play in a different kind of marketing: It can power effective brand advertising rather than direct marketing.”  Read the full article here: Google vs. Facebook in the Battle of Affinity.

Facebood vs. Google on Affinity Data

Yahoo Climbs Back Above Google in U.S. Web Traffic

Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.”  Read the full story titled: “Yahoo Climbs Back Above Google in U.S. Web Traffic.”