Day: August 22, 2013

Google vs. Facebook in the Battle of Affinity

Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research  posted on  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a […]

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Yahoo Climbs Back Above Google in U.S. Web Traffic

Lizz Gannes from posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.”  Read […]

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