Content Marketing Put a Man on the Moon, What Can it Do For You?

“… 5 Things Digital Marketers Need to Think About in 2014

  • Real-time mindset.
  • Get the big idea of newsjacking.
  • Incredible (and credible) content.
  • Write like a human, not a Martian.
  • Create brand evangelists. . .”

Read the full article by Lisa Buyer

Content [Marketing’s] Biggest Challenge Is Scale

Content article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation will have a huge impact on this growth . . . ‘With native [content ad buy], there’s a limitation,’ says Kasper. Read more – very insightful article! via @mediapost

A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

Channel Intelligence, Doubleclick Search, Google

[Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed

Apple CEO Tim Cook. Kevork Djansezian/ Getty Images 

Spot quiz: What is Apple’s fastest-growing product by total dollar sales?  If you thought iPhones or iPads, you’d be wrong. Growth of both of those is in decline.

It’s actually e-commerce — via iTunes, iBooks and the app stores. Sales of extra, non-Apple “stuff” via Apple’s products were up 19% to $4.4 billion in Q1 2014.

Read more: