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Month: February 2014

Content [Marketing’s] Biggest Challenge Is Scale

Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation […]

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A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

[Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

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Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed

businessinsider.com  Spot quiz: What is Apple’s fastest-growing product by total dollar sales?  If you thought iPhones or iPads, you’d be wrong. Growth of both of those is in decline. It’s actually e-commerce — via iTunes, iBooks and the app stores. Sales of extra, non-Apple “stuff” via Apple’s products were up 19% to $4.4 billion in Q1 2014. Read […]

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Mobile Contacts Are Now The Real Social Network

Editor’s note: Peter Yared is the CTO/CIO at CBS Interactive. Follow him on Twitter @peteryared. Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.

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What Amazon Knows That Distributors Don’t – Internet Retailer

An interesting blog post by Ragda Bodla (Director, Industry Marketing, NetSuite Inc.) on Internet Retailer today is a good read:  “What does Amazon know about succeeding in B2B? Basically, B2B buyers increasingly want the same shopping experience they have as consumers on B2C e-commerce sites. The same people who buy shoes online are also buying […]

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