NewsCred Raises Another $25M For Its Content Marketing Platform

SmallBizContent

NewsCred NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 million in Series C funding.

The funding comes slightly less than a year after I wrote about the company’s last round of $15 million. One of the main reasons to keep raising, said co-founder and CEO Shafqat Islam, is that, “We’re up against some big players like Salesforce and Adobe, and we need investment and we need a big team.”

The company says that it already employs more than 120 people, but Islam said it’s his intention to more than double the size of the sales team. He added that a lot of the funding will also go toward marketing and positioning the company so that it stands out amidst all the different content marketing companies that are currently around.

NewsCred clients include Procter & Gamble, Blue Cross…

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3 lessons from The Content Strategist to engage your blog readers

Let's connect

Hi there!

Today on Let’s Connect, we will discover the secret sauce of The Content Strategist, a perfect example of an effective brand blog. Of course, it is not a coincidence we chose this platform since it is from a young company called Contently, whose goal is to help brands and journalists to publish more engaging stories on the web.

A visually appealing homepage

Let’s begin with The Content Strategist homepage. What is catching the eye as soon as you connect is the blog’s tagline, which immediately tells the user what he will find on the platform:

Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently”.

It couldn’t have been shorter and clearer. Every brand blogs should work on summarizing its message so effectively.

Then, we get the latest posts published on the platform. Nothing original, you think? I agree…

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5 ways startups are narrowing the content discovery gap

Pay special attention to the last paragraph about Jeff Bezo’s recent acquisition of Washington Post!

Gigaom

Consuming content on the Internet has long felt like drinking from a firehose. Yet the problem is getting even worse. Driven by a focus on page views and the growth of viral content from social sharing sites like Buzzfeed and Gawker, the volume of unfiltered and even unwanted content has exploded. Users continue to struggle to find the signal in the ever-louder noise.

In addition to wasting users’ time, this content discovery gap poses a significant opportunity cost for those who trade in information currency: publishers, analysts, investors, entrepreneurs, executives, journalists and other professionals. Like the adage “half of my advertising is wasted – I just don’t know which half,” the vast majority of content misses its target and goes unread, creating a vastly underperforming asset for producers and publishers. Fortunately, startups and innovative publishers are developing and employing strategies that promise to narrow the Content Discovery Gap.

Curation:…

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How to lower your churn rate

A good read: paying attention to customer churn rates is not only important with SaaS models but with e-commerce retailers as well. When you are too focused on customer ramp-up you oftentimes forget to deploy a robust customer engagement program as well – this element should always be on product roadmap with any new release.

Gigaom

As executive-in-residence at Scale Venture Partners, I’ve worked with a number of SaaS startups to help them refine the efficiency of their operations. One of the things that is often neglected is customer churn. Early focus on churn helps build discipline that becomes even more important as a company grows to $100 million or more in revenues.

In the bad old days of on-premise Enterprise software, a startup was considered to have traction when it got its first dozen paying customers. These were typically six-figure deals and required a lot of heavy lifting to get the customers into production. While the old-school field sales model was not particularly efficient, it had the virtue of driving an organization toward making early customers successful.

When you have hundreds or thousands of customers, though, things can become rather anonymous and it’s harder to make sure customers are using your product correctly. If customers…

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Dan shared a link ‘Mobile Search: Tips for Effective Mobile Content Optimization

LinkedIn

MESSAGES

Three ways you can improve mobile content optimization.

1. Cater To Skimmers, Not Readers
2. Have Useful, Simple Information
3. Fight For Attention

Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners.

Think of your mobile audience as having ADHD.

Mobile Search: Tips for Effective Mobile Content Optimization

skyword.com

There has been a debate in the marketing community recently about whether publishers and web designers should create a separate user experience for desktop vs mobile

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Dan shared a link ‘Facebook Marketing Switches from Earned to Paid’ with you.

LinkedIn

MESSAGES

This evolution in Facebook marketing shows that even the most recognized media channels remain unpredictable in the emerging digital marketplace and that the lines between owned and paid channels remain blurred.

Facebook Marketing Switches from Earned to Paid

skyword.com

New data and executive predictions from Social@Ogilvy show that Facebook continues to reel in organic reach of brands’ posts.

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Dan shared a link ‘Internet in 2025: 5 Intriguing Predictions – InformationWeek’ with you.

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1. Big data will affect the public’s actions and behavior.
2. The Internet will facilitate political awareness and peaceful change.
3. Dangerous divides will emerge.
4. The Internet will bring about the age of the "global supercomputer."
5. New business models will emerge.

Internet in 2025: 5 Intriguing Predictions – InformationWeek

informationweek.com

How will the Web evolve over the next decade? Technology experts weigh in.

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Dan shared a link ‘Facebook to Begin Posting 15-Second Video Ads’ with you.

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IDC analyst Crawford Del Prete is also quoted in theWSJ story

Facebook to Begin Posting 15-Second Video Ads

online.wsj.com

By Benjamin Pimentel SAN FRANCISCO–Facebook Inc. is taking another small, cautious step toward online video ads, which analysts have said would make the company even more profitable but could also potentially spark a user backlash. Facebook on…

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