Month: March 2014
3 lessons from The Content Strategist to engage your blog readers
5 ways startups are narrowing the content discovery gap
Pay special attention to the last paragraph about Jeff Bezo’s recent acquisition of Washington Post!
How location data is fueling the wearable revolution (eBook)
How to lower your churn rate
A good read: paying attention to customer churn rates is not only important with SaaS models but with e-commerce retailers as well. When you are too focused on customer ramp-up you oftentimes forget to deploy a robust customer engagement program as well – this element should always be on product roadmap with any new release.
Dan shared a link ‘Mobile Search: Tips for Effective Mobile Content Optimization
MESSAGESThree ways you can improve mobile content optimization. 1. Cater To Skimmers, Not Readers Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners. Think of your mobile audience as having ADHD. Mobile Search: Tips for Effective Mobile Content Optimization skyword.com There has been a debate in the marketing community recently about whether publishers and web designers should create a separate user experience for desktop vs mobile | Go to Dan Strickland’s Profile Join LinkedIn to become part of the world’s largest professional network.
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Dan shared a link ‘Facebook Marketing Switches from Earned to Paid’ with you.
MESSAGESThis evolution in Facebook marketing shows that even the most recognized media channels remain unpredictable in the emerging digital marketplace and that the lines between owned and paid channels remain blurred. Facebook Marketing Switches from Earned to Paid skyword.com New data and executive predictions from Social@Ogilvy show that Facebook continues to reel in organic reach of brands’ posts. | Go to Dan Strickland’s Profile Join LinkedIn to become part of the world’s largest professional network.
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Dan shared a link ‘Internet in 2025: 5 Intriguing Predictions – InformationWeek’ with you.
MESSAGES1. Big data will affect the public’s actions and behavior. Internet in 2025: 5 Intriguing Predictions – InformationWeek informationweek.com How will the Web evolve over the next decade? Technology experts weigh in. | Go to Dan Strickland’s Profile Join LinkedIn to become part of the world’s largest professional network.
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Dan shared a link ‘Facebook to Begin Posting 15-Second Video Ads’ with you.
MESSAGESIDC analyst Crawford Del Prete is also quoted in theWSJ story Facebook to Begin Posting 15-Second Video Ads online.wsj.com By Benjamin Pimentel SAN FRANCISCO–Facebook Inc. is taking another small, cautious step toward online video ads, which analysts have said would make the company even more profitable but could also potentially spark a user backlash. Facebook on… | Go to Dan Strickland’s Profile Join LinkedIn to become part of the world’s largest professional network.
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