TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”

Quote

Marketers should use lead generation to build brand awareness, nurture prospects and …

“. . . customers, qualify leads and ultimately generate measurable revenue.” 

Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication.

Marketo’s Guide provides a “How To” for:

  • Defining a lead and understand his or her buying journey
  • Building a robust lead generation strategy through marketing automation
  • Using content marketing, social media, your website, SEO, and paid programs for lead generation
  • Building an enduring customer relationships with Middle-of-Funnel (MOFU) techniques
  • Testing, optimizing, and measuring your lead generation campaigns . . . see link below:

Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail

“This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation system.”

“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”

Answers to Seven keys to successful SEO:

  1. Original, engaging stories always win.
  2. Keyword and audience research still matters.
  3. Great headlines are key.
  4. Better content > more content.
  5. Optimize on both the page and platform level.
  6. Get inbound links.
  7. Social matters to search, in more ways than one.

Read details of what each key truly means for SEO greatness – full article by Dori Fern located at Contently . . .

China’s Luxury Boom Moves to the Web

LuxuryinChina

A shopper looked at bags at a store in Hong Kong. 

Bloomberg News

China’s luxury boom is going online.

As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong, according to a study by consulting firm KPMG.

KPMG found in a survey of 10,200 online consumers in China that the respondents spent an average of 1,397 yuan (US$229) on their most recent purchase of a “luxury or premium” item, with one in six saying they spent more than 2,000 yuan on that purchase. The researchers didn’t define “luxury or premium,” letting survey respondents interpret the label themselves.

Almost three-quarters of survey respondents said they preferred to shop online because they could land a better deal, while 55% said they preferred it because it’s less time-consuming. Another 47% said it guarantees authentic American or European origin of goods.

Chinese…

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