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Marketers should use lead generation to build brand awareness, nurture prospects and …
“. . . customers, qualify leads and ultimately generate measurable revenue.” Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication. Marketo’s Guide provides a “How To” for: Defining a lead and understand his or her buying journey Building a…