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Day: June 22, 2018

Amazon’s Big Weakness in the Supreme Court Sales Tax Ruling

apple.news/A8BI3_bViQi-_oD5roBDxhA source: TheStreet As much as 0.3% of the retailer’s sales could be at risk following Thursday’s Supreme Court ruling, an analyst says. Amazon.com Inc. (AMZN) has been touted as barely touched by the Supreme Court ruling on state sales tax collection. That interpretation, though, fails to evaluate the nuances of Amazon’s business model, one […]

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Multinational Conglomerate GE Goes All In On Content Marketing

apple.news/AS7mNEsQMTzK2wqspqzRplQ [Source: Forbes] Major brands are using custom content as an increasingly important part of their marketing mix. The world of content marketing, from digital native posts to lush print magazines, is thriving—one of the few areas of ad-based media that’s booming outside the duopoly of Facebook and Google. In fact, the global content marketing […]

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Advertisers Demand More Transparency from Video Influencers

apple.news/A3qmnx7qoMpeiwA7HWxTRMg Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency from influencers and the platforms that promote them, such as Instagram. For example, Unilever CMO Keith Weed said his company will not work with influencers who buy followers. Meanwhile, in […]

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Video Marketing Continues To Explode As The Way To Reach Customers

apple.news/AlK8Ea_kBRwqn6VZXoRiaSw Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to its platform. The Instagram announcement comes as 40,000 people (my rough estimate based on […]

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Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions

apple.news/ARela_hwNRcmi1HkREy-tTA In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources

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