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Day: July 2, 2018

Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

Google changes: There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive. Find out what Google has changed the past two weeks — Read on www.semrush.com/blog/google-news-digest-making-apps-google-new-tools-ad-tests-youtube-world-cup/

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B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

Findings from the 2018 Marketing Measurement & Attribution Benchmark Survey show that more than half (55%) of B2B companies say their current ability to measure and analyze marketing performance “needs improvement” or worse. The inability to track activity between specific buyer stages (48%) and measure impact across channels/campaigns (47%) are the biggest challenges for marketers […]

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