The age-old B2B sales problem
The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The sheer volume of orders generated from large business customers, such as Walmart, justifies sales teams dedicating a significant amount of time and resources servicing these businesses to meet their needs.
By contrast, low-volume customers generate very little revenue individually, yet most businesses still service them through costly channels like phone and in-person sales visits. It’s incredibly inefficient for B2B brands to continue servicing these businesses through such outdated channels.
What’s more, orders placed through phone or in-person meetings are often riddled with inaccuracies. Small business owners need to consider a handful of information before placing an order, such as inventory, cash flow or previous orders, but simply cannot do so when forced to make a decision on the spot through a siloed channel.
Despite these issues, the positives of servicing low-volume customers outweigh the negatives. When combined, low-volume customers can deliver up to 40% of a B2B brand’s revenue. This puts B2B sellers in a tricky situation. Small businesses are expensive to service, but even more expensive to ignore.
Why CRM technology is changing the game
— Read on www.digitalcommerce360.com/2017/06/07/crm-platforms-revolutionizing-b2b-selling/
Day: July 25, 2018
Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS
In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, Freddie Wong and Markplier have millions of followers and subscribers from all backgrounds.
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS
In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, Freddie Wong and Markplier have millions of followers and subscribers from all backgrounds.