Day: July 25, 2018
How CRM platforms are revolutionizing B2B selling
The age-old B2B sales problem The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The sheer volume of orders generated from large business customers, such as Walmart, justifies sales teams dedicating a significant amount of time and resources servicing these businesses to meet their needs. […]
Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, […]