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Advertisers Demand More Transparency from Video Influencers

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Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency from influencers and the platforms that promote them, such as Instagram. For example, Unilever CMO Keith Weed said his company will not work with influencers who buy followers. Meanwhile, in Anaheim, marketers can meet and learn from 30,000 attendees, many of whom are teenage fans of influencers along with up-and-coming and established creators.