Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed

Apple CEO Tim Cook. Kevork Djansezian/ Getty Images 

Spot quiz: What is Apple’s fastest-growing product by total dollar sales?  If you thought iPhones or iPads, you’d be wrong. Growth of both of those is in decline.

It’s actually e-commerce — via iTunes, iBooks and the app stores. Sales of extra, non-Apple “stuff” via Apple’s products were up 19% to $4.4 billion in Q1 2014.

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