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Asian-American Influencers Make Their Mark on the U.S. Mainstream

THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS

In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, Freddie Wong and Markplier have millions of followers and subscribers from all backgrounds.

THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS

In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, Freddie Wong and Markplier have millions of followers and subscribers from all backgrounds.

— Read on www.nielsen.com/us/en/insights/news/2018/asian-american-influencers-make-their-mark-on-the-u-s–mainstrea.html