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Author: Dan Strickland

Dan Strickland is an entrepreneurial, creative yet analytical professional experience successfully deploying digital strategies and tactics to improve online ad campaigns, conversion rates, page content and digital media optimization, including brand value and awareness for b2b and b2c companies.

How to transfer insights from search to social campaigns | Search Engine Watch

Get more from your paid search activity by transferring what you’ve learnt to your social campaigns — Read on searchenginewatch.com/2018/06/20/how-to-transfer-insights-from-search-to-social-campaigns/ via How to transfer insights from search to social campaigns | Search Engine Watch — UrTheory

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A Complete Guide to Google Maps Marketing

Why Is Google Maps Marketing So Important? Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches. — Read on http://www.searchenginejournal.com/google-maps-marketing-guide/329929/

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HubSpot Works With Supermetrics On Data Analytics And Reporting 09/05/2019

Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says. In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement […]

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How Millennial Income Compares to Baby Boomer Income in America – Bloomberg

Millennials, long presumed to have less interest in the nonstop consumption of goods that underpins the American economy, might not be that different after all, a new study from the Federal Reserve says. — Read on http://www.bloomberg.com/news/articles/2018-11-29/fed-says-millennials-are-just-like-their-parents-only-poorer

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Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land

Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land — Read on searchengineland.com/moz-state-of-local-report-shows-confusion-fragmentation-in-local-seo-efforts-308714 Great article written by Greg Sterling @gsterling on Search Engine Land

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Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓

Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓 — Read on webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html

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Study indicates that B2B audiences are avid consumers of business content online

Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online […]

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