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Images Are New Playground For Malicious Code, Costing Advertisers Millions 11/19/2018
Images Are New Playground For Malicious Code, Costing Advertisers Millions – 11/19/2018 — Read on www.mediapost.com/publications/article/328168/images-are-new-playground-for-malicious-code-cost.html
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Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓
Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓 — Read on webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html
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Study indicates that B2B audiences are avid consumers of business content online
Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online […]
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[Weekend Read] Force-feed your marketing funnel now – MarTech Today
Force-feed your marketing funnel now Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales. John Steinert on June 28, 2017 at 4:04 pm I love B2B marketing. I came for the […]
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Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land
Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land — Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428
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Bing Improves Hotel Search, Home Repair Search & Deal Search
Bing Improves Hotel Search, Home Repair Search & Deal Search — Read on www.google.com/amp/s/www.seroundtable.com/amp/bing-improves-hotel-home-repair-deal-search-26162.html
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How To Make The Most Of Your Lead Generation Efforts
Need to organize your lead generation efforts but aren’t sure where to start? — Read on www.forbes.com/sites/forbesagencycouncil/2018/08/08/how-to-make-the-most-of-your-lead-generation-efforts/
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3 attribution considerations for B2B lead generation – Marketing Land
Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas Manny Rivas on August 6, 2018 at 1:26 pm Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, […]
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Automated bidding strategies: Target CPA and Maximize Conversions [with Bing]
Target CPA and Maximize Conversions are two new strategies that can help you achieve your conversion performance goals and are centered around your unique business. And Target CPA was the most requested feature Opens in new window across our UserVoice platform this year. These two features are part of the way we are investing into […]
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B2B Next Speaker Spotlight: Marc Kermisch on B2B e‑commerce and organizational change
Instead of thinking about the enablement of B2B e-commerce as a threat to how you do business, think about how it can enable your organization to shift from processing orders to helping solve your customers’ problems. Marc Kermisch, CIO and vice president, The Garage Red Wing Shoe Company Q&A Q: What are some of the biggest […]