Millennials, long presumed to have less interest in the nonstop consumption of goods that underpins the American economy, might not be that different after all, a new study from the Federal Reserve says.
— Read on www.bloomberg.com/news/articles/2018-11-29/fed-says-millennials-are-just-like-their-parents-only-poorer
Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land
— Read on searchengineland.com/moz-state-of-local-report-shows-confusion-fragmentation-in-local-seo-efforts-308714
Great article written by Greg Sterling @gsterling on Search Engine Land
Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓
— Read on webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html
Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land
— Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428
Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns.
Manny Rivas on August 6, 2018 at 1:26 pm
Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it ties the entire customer journey together at the conversion action.
Attribution modeling allows marketers to measure the value of their campaigns across the top, middle and bottom funnel stages plus channels, campaigns and more.
Business-to-business (B2B) lead generation initiatives bring their own set of challenges and considerations to attribution, such as the potential for a long sales cycle, an emphasis on content and other top-of-funnel assets.
It’s essential to understand what is bringing real value. This article will break down three attribution modeling concepts that can help marketers better understand their campaigns in a complex digital environment.
–Read on marketingland.com/3-attribution-considerations-for-b2b-lead-generation-245529