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Digital Marketing news curated by Daniel Strickland, Portland Oregon. Social Media, Analytics, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

How to transfer insights from search to social campaigns | Search Engine Watch

Get more from your paid search activity by transferring what you’ve learnt to your social campaigns — Read on searchenginewatch.com/2018/06/20/how-to-transfer-insights-from-search-to-social-campaigns/ via How to transfer insights from search to social campaigns | Search Engine Watch — UrTheory

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A Complete Guide to Google Maps Marketing

Why Is Google Maps Marketing So Important? Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches. — Read on http://www.searchenginejournal.com/google-maps-marketing-guide/329929/

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HubSpot Works With Supermetrics On Data Analytics And Reporting 09/05/2019

Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says. In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement […]

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How Millennial Income Compares to Baby Boomer Income in America – Bloomberg

Millennials, long presumed to have less interest in the nonstop consumption of goods that underpins the American economy, might not be that different after all, a new study from the Federal Reserve says. — Read on http://www.bloomberg.com/news/articles/2018-11-29/fed-says-millennials-are-just-like-their-parents-only-poorer

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Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land

Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land — Read on searchengineland.com/moz-state-of-local-report-shows-confusion-fragmentation-in-local-seo-efforts-308714 Great article written by Greg Sterling @gsterling on Search Engine Land

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Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓

Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓 — Read on webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html

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Study indicates that B2B audiences are avid consumers of business content online

Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online […]

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[Weekend Read] Force-feed your marketing funnel now – MarTech Today

Force-feed your marketing funnel now Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales. John Steinert on June 28, 2017 at 4:04 pm I love B2B marketing. I came for the […]

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Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land

Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land — Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428

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