Dan Strickland on All Things in Digital

  • Hispanic Consumers Embrace Social Media, Mobile

    .@BIAKelsey study shows Hispanic consumers embrace #socialmedia, #mobile, reports @TanyaIrwin http://t.co/4xEtbgPd79 — MediaPost (@MediaPost) February 28, 2014  

    Dan Strickland-Woodward

  • Content [Marketing’s] Biggest Challenge Is Scale

    Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation…

    Dan Strickland-Woodward

  • A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

    [Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

    Dan Strickland-Woodward