Dan Strickland on All Things in Digital

  • Marketers should use lead generation to build brand awareness, nurture prospects and …

    “. . . customers, qualify leads and ultimately generate measurable revenue.”  Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication. Marketo’s Guide provides a “How To” for: Defining a lead and understand his or her buying journey Building a…

    Dan Strickland-Woodward

  • Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail

    “This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation…

    Dan Strickland-Woodward

  • “7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”

    Answers to Seven keys to successful SEO: Original, engaging stories always win. Keyword and audience research still matters. Great headlines are key. Better content > more content. Optimize on both the page and platform level. Get inbound links. Social matters to search, in more ways than one. Read details of what each key truly means…

    Dan Strickland-Woodward

  • Dan shared a link ‘Mobile Search: Tips for Effective Mobile Content Optimization

    LinkedIn MESSAGES Three ways you can improve mobile content optimization. 1. Cater To Skimmers, Not Readers 2. Have Useful, Simple Information 3. Fight For Attention Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners. Think of your mobile audience as having…

    Dan Strickland-Woodward

  • Content Marketing Put a Man on the Moon, What Can it Do For You?

    A well written piece posted on Search Engine Watch by Lisa Buyer …@sewatch produces great industry content IMHO!

    Dan Strickland-Woodward

  • Content [Marketing’s] Biggest Challenge Is Scale

    Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation…

    Dan Strickland-Woodward

  • A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

    [Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

    Dan Strickland-Woodward

  • Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed

    businessinsider.com  Spot quiz: What is Apple’s fastest-growing product by total dollar sales?  If you thought iPhones or iPads, you’d be wrong. Growth of both of those is in decline. It’s actually e-commerce — via iTunes, iBooks and the app stores. Sales of extra, non-Apple “stuff” via Apple’s products were up 19% to $4.4 billion in Q1 2014. Read…

    Dan Strickland-Woodward

  • 2014 belongs to Social Commerce, Bitcoin, Wearable Tech and Sentiment Search

    Originally posted on Technology Blog: 2013 saw the rise and rise of mobile commerce, the stock market launch (and surge in share price) of social media sites such as Twitter, LinkedIn & Facebook, the introduction of wearable technologies like Google Glass, and high demand for Bitcoin took its valuation to $1,000. Google shares reached over…

    Dan Strickland-Woodward

  • McDonald’s Meets Moschino at Milan Fashion Week

    Think haute couture is hopelessly out of touch with the real world? The new McDonald’s-inspired collection by American designer Jeremy Scott for Moschino might help banish your biases.

    Dan Strickland-Woodward

  • Mobile Contacts Are Now The Real Social Network

    Editor’s note: Peter Yared is the CTO/CIO at CBS Interactive. Follow him on Twitter @peteryared. Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.

    Dan Strickland-Woodward

  • Twitter Announces Its Marketing Platform Program, A Rebranding Of Its Ads API

    Dan Strickland-Woodward