• A Complete Guide to Google Maps Marketing

    Why Is Google Maps Marketing So Important? Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches. — Read on www.searchenginejournal.com/google-maps-marketing-guide/329929/

  • Can Spotify be the one to finally get people listening to short podcasts? » Nieman Journalism Lab

    Plus: ESPN jumps into the daily flagship audio game, the podcast book tour, and more impeachment podcasts. — Read on www.niemanlab.org/2019/10/can-spotify-be-the-one-to-finally-get-people-listening-to-short-podcasts/

  • 8 Ways to Improve Your LinkedIn Lead Generation Ads Today – Business 2 Community

    8 Ways to Improve Your LinkedIn Lead Generation Ads Today – Business 2 Community — Read on www.business2community.com/linkedin/8-ways-to-improve-your-linkedin-lead-generation-ads-today-02247697

  • HubSpot Works With Supermetrics On Data Analytics And Reporting 09/05/2019

    Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says. In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement…

  • How Millennial Income Compares to Baby Boomer Income in America – Bloomberg

    Millennials, long presumed to have less interest in the nonstop consumption of goods that underpins the American economy, might not be that different after all, a new study from the Federal Reserve says. — Read on www.bloomberg.com/news/articles/2018-11-29/fed-says-millennials-are-just-like-their-parents-only-poorer

  • Images Are New Playground For Malicious Code, Costing Advertisers Millions 11/19/2018

    Images Are New Playground For Malicious Code, Costing Advertisers Millions – 11/19/2018 — Read on www.mediapost.com/publications/article/328168/images-are-new-playground-for-malicious-code-cost.html

  • 3 attribution considerations for B2B lead generation – Marketing Land

    Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas Manny Rivas on August 6, 2018 at 1:26 pm Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex,…

  • Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

    Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey.…

  • The missing step in B2B e‑commerce conversions

    If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting overlaps and insights. For instance, in the 2017-18 Gartner CMO Spend Survey, which includes CMOs at both B2C and B2B enterprises, a full two thirds of respondents said they plan…