Content [Marketing’s] Biggest Challenge Is Scale

Content article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation will have a huge impact on this growth . . . ‘With native [content ad buy], there’s a limitation,’ says Kasper. Read more – very insightful article! via @mediapost

%d bloggers like this: