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Create and Optimize Effective Shopping Campaigns: Google Best Practices – AdWords Help

Shopping campaigns give you a chance to feature your products to online customers. Get our latest shopping campaign best practices guide on how to structure effective campaigns, set your best bids and optimize your strategy to deliver on your marketing objectives.

Consumers today are shopping everywhere at any time on any device from the moment of inspiration to the final purchase. It’s no longer as important for a shopper to be present in a retailer’s space, whether online or in-store, as it is for a retailer to be present wherever and whenever someone is shopping. To take advantage of this increased shopping demand across devices, we’ll show you how to create a strategy for your Shopping campaigns to build a strong presence and seize opportunities to win customers. Follow these steps to help deliver on your marketing objectives and, ultimately, get in front of today’s constantly connected shoppers.
— Read on support.google.com/adwords/answer/6167176