MESSAGESThis evolution in Facebook marketing shows that even the most recognized media channels remain unpredictable in the emerging digital marketplace and that the lines between owned and paid channels remain blurred. Facebook Marketing Switches from Earned to Paid skyword.com New data and executive predictions from Social@Ogilvy show that Facebook continues to reel in organic reach of brands’ posts. | Go to Dan Strickland’s Profile Join LinkedIn to become part of the world’s largest professional network. |