As publishing tools have become cheaper and more distributed, many have benefited from this ongoing democratization of distribution — whether it’s Twitter (s twtr) users posting newsworthy updates from war zones, or would-be authors publishing their thoughts on Medium. That’s the power of a platform that allows anyone to publish. It’s when the line blurs between platform and publisher that things start to get tricky, not just for writers but for readers as well.
In a recent post at Re/code, Jonathan Glick of Sulia — which is itself both a social-media platform and a publisher — came up with a rather ugly portmanteau of a word to describe this phenomenon: he called them “platishers,” a term that not unsurprisingly unleashed a storm of ridicule from media insiders on Twitter.
An interesting blog post by Ragda Bodla (Director, Industry Marketing, NetSuite Inc.) on Internet Retailer today is a good read: “What does Amazon know about succeeding in B2B? Basically, B2B buyers increasingly want the same shopping experience they have as consumers on B2C e-commerce sites. The same people who buy shoes online are also buying supplies for their companies, and they demand the availability, convenience and service [found] on consumer sites Tomkins said during a recent Tomkins International webinar: ‘Competing with the Big Dogs: Standing Up to Google and Amazon‘ . . . Five key B2C lessons distributors should learn to succeed in delivering the consumer-like experience its customers expect and are already receiving from competitors. . . “ continue reading full post on Internet Retailer website.
The catalyst behind this move is “dynamic pricing,” a strategy that is the direct result of Internet price transparency. It refers to frequent price changes based on customer traffic, demand, weather, time of day, loyalty card data, competitive factors and some complex algorithms. The concept of dynamic pricing has been enormously successful for industries like …read more at: Playing the Price Game | STORES.org.
Amazon takes showrooming to next level with image recognition …
Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product – read full story by Mobile Marketer’s Lauren Johnson
“. . . John Curran, a senior executive with electronics and high-tech at consulting firm Accenture, said that over half of respondents in a survey . . . Fifty-six percent of respondents from the United States, India, South Africa, the United Kingdom, Australia and Canada said they would [buy] a wearable device — though, Curran noted, the firm did not ask what price was right for the gadgets.”
Content as a Grid – Layouts change depending on screen size, so think about how content can be rearranged into a grid of moveable parts that will make sense in any layout.
Font Size – Make sure text in an image doesn’t scale down so much that it’s impossible to read, and always choose fonts that are clear and easy to read.
Subject Lines and Pre-header Text – Email inboxes on smartphones show sender or company name, subject line and pre-header text. Subject lines, while important, get cut off if they’re too long, so use the pre-header text to really engage and entice the recipient.
Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research posted on Allthingsd.com ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a purchase; it’s an indication of how we feel about what we already have. For that reason, affinity data will never predict short-term purchases as well as intent data does. But affinities are based on emotions, and often remain steady for years. That means affinity data does have a valuable role to play in a different kind of marketing: It can power effective brand advertising rather than direct marketing.” Read the full article here: Google vs. Facebook in the Battle of Affinity.
Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.” Read the full story titled: “Yahoo Climbs Back Above Google in U.S. Web Traffic.”
As soon as the black Friday commerce data was published with a thumbs up to mobile commerce and a hard beating to social commerce, people started doubting all the hype surrounded social commerce! In a way this thrashing can be justified, as businesses are now expecting significant return on investment after spending substantial amounts of money on social media marketing, from paying consultants to running guerrilla campaigns to engaging people via this medium.
On the other hand, an introduction of smartphones and tablets has hugely boosted the mobile commerce numbers and if you believe the pundits, by 2015 every 3rd online transaction will happen via mobile device and every second offline buyer will check goods prices on a phone before buying it in the shop!
And as a result of this, every online and offline retailer is vigorously competing to introduce apps with all the latest technologies, such as voice…
BREAKING NEWS:Industry Statistics – E-commerce sales grow 17.3% in Q3 – Internet Retailer
E-commerce accounted for approximately 5.2% of total retail sales excluding foodservice — mainly restaurant and bar sales—during the three months ended Sept. 30, up from 4.7% in the third quarter of 2011 and 5.1% from the second quarter of 2012, the Commerce Department says.Total retail sales excluding foodservice during the third quarter totaled $1.09 trillion.
VB LIVE: Want a lucrative app launch? Freemium is key — but tricky. Learn how to balance free versus paid features without pissing your users off in our latest interactive VB Live event, where industry leaders will take you for a deep dive into best practices for app monetization. Register here for free. The trickiest part…
Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones. Mobile contacts are usually limited to people a user knows well and actually communicates with, a veritable treasure trove when compared to the copious list of Facebook friends that many users have accumulated over the years.
[company]Google[/company] originally created SPDY — pronounced “speedy” — in 2009, but it’s really no longer needed. That’s because the newer HTTP/2 protocol offers similar speed optimization and will be widely adopted by browsers:
“HTTP/2’s primary changes from HTTP/1.1 focus on improved performance. Some key features such as multiplexing, header compression, prioritization and protocol negotiation evolved from work done in an earlier open, but non-standard protocol named SPDY. Chrome has supported SPDY since Chrome 6, but since most of the benefits are present in HTTP/2, it’s time to say goodbye.”
Google said it will add HTTP/2 support in Chrome 40 over the coming…
New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”
As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong, according to a study by consulting firm KPMG.
KPMG found in a survey of 10,200 online consumers in China that the respondents spent an average of 1,397 yuan (US$229) on their most recent purchase of a “luxury or premium” item, with one in six saying they spent more than 2,000 yuan on that purchase. The researchers didn’t define “luxury or premium,” letting survey respondents interpret the label themselves.
Almost three-quarters of survey respondents said they preferred to shop online because they could land a better deal, while 55% said they preferred it because it’s less time-consuming. Another 47% said it guarantees authentic American or European origin of goods.
NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 million in Series C funding.
The funding comes slightly less than a year after I wrote about the company’s last round of $15 million. One of the main reasons to keep raising, said co-founder and CEO Shafqat Islam, is that, “We’re up against some big players like Salesforce and Adobe, and we need investment and we need a big team.”
The company says that it already employs more than 120 people, but Islam said it’s his intention to more than double the size of the sales team. He added that a lot of the funding will also go toward marketing and positioning the company so that it stands out amidst all the different content marketing companies that are currently around.
NewsCred clients include Procter & Gamble, Blue Cross…
Today on Let’s Connect, we will discover the secret sauce of The Content Strategist, a perfect example of an effective brand blog. Of course, it is not a coincidence we chose this platform since it is from a young company called Contently, whose goal is to help brands and journalists to publish more engaging stories on the web.
A visually appealing homepage
Let’s begin with The Content Strategist homepage. What is catching the eye as soon as you connect is the blog’s tagline, which immediately tells the user what he will find on the platform: