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Marketers should use lead generation to build brand awareness, nurture prospects and …

“. . . customers, qualify leads and ultimately generate measurable revenue.” 

Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication.

Marketo’s Guide provides a “How To” for:

  • Defining a lead and understand his or her buying journey
  • Building a robust lead generation strategy through marketing automation
  • Using content marketing, social media, your website, SEO, and paid programs for lead generation
  • Building an enduring customer relationships with Middle-of-Funnel (MOFU) techniques
  • Testing, optimizing, and measuring your lead generation campaigns . . . see link below:

Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail

“This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation system.”

“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”

Answers to Seven keys to successful SEO:

  1. Original, engaging stories always win.
  2. Keyword and audience research still matters.
  3. Great headlines are key.
  4. Better content > more content.
  5. Optimize on both the page and platform level.
  6. Get inbound links.
  7. Social matters to search, in more ways than one.

Read details of what each key truly means for SEO greatness – full article by Dori Fern located at Contently . . .

Mobile Contacts Are Now The Real Social Network

Editor’s note: Peter Yared is the CTO/CIO at CBS Interactive. Follow him on Twitter @peteryared.

Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.

As the line between platform and publisher continues to blur, who wins and who loses?

Gigaom

As publishing tools have become cheaper and more distributed, many have benefited from this ongoing democratization of distribution — whether it’s Twitter (s twtr) users posting newsworthy updates from war zones, or would-be authors publishing their thoughts on Medium. That’s the power of a platform that allows anyone to publish. It’s when the line blurs between platform and publisher that things start to get tricky, not just for writers but for readers as well.

In a recent post at Re/code, Jonathan Glick of Sulia — which is itself both a social-media platform and a publisher — came up with a rather ugly portmanteau of a word to describe this phenomenon: he called them “platishers,” a term that not unsurprisingly unleashed a storm of ridicule from media insiders on Twitter.

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What Amazon Knows That Distributors Don’t – Internet Retailer

An interesting blog post by Ragda Bodla (Director, Industry Marketing, NetSuite Inc.) on Internet Retailer today is a good read:  “What does Amazon know about succeeding in B2B? Basically, B2B buyers increasingly want the same shopping experience they have as consumers on B2C e-commerce sites. The same people who buy shoes online are also buying supplies for their companies, and they demand the availability, convenience and service [found] on consumer sites Tomkins said during a recent Tomkins International webinar: ‘Competing with the Big Dogs: Standing Up to Google and Amazon‘ . . . Five key B2C lessons distributors should learn to succeed in delivering the consumer-like experience its customers expect and are already receiving from competitors. . . “  continue reading full post on Internet Retailer website. 

Playing the Price Game | STORES.org

Playing the Price Game | STORES.org

The catalyst behind this move is “dynamic pricing,” a strategy that is the direct result of Internet price transparency. It refers to frequent price changes based on customer traffic, demand, weather, time of day, loyalty card data, competitive factors and some complex algorithms.  The concept of dynamic pricing has been enormously successful for industries like …read more at: Playing the Price Game | STORES.org.

Amazon tightening grip on showrooming

Amazon takes showrooming to next level with image recognition …

mobilemarketer.com

Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product – read full story by Mobile Marketer’s Lauren Johnson

 

 

 

 

 

Amazon’s iPhone app

CES 2014 brought us the future, and it is curved, ‘smart’ and wearable

Source: Washington Post

“. . . John Curran, a senior executive with electronics and high-tech at consulting firm Accenture, said that over half of respondents in a survey . . . Fifty-six percent of respondents from the United States, India, South Africa, the United Kingdom, Australia and Canada said they would [buy] a wearable device — though, Curran noted, the firm did not ask what price was right for the gadgets.”

. . . click here to read full story

Responsive Design: Quick Guide for Email Templates and Websites

Posted by Magento Marketing on Monday, August 26, 2013

Studies show that more than half of emails were opened on a mobile device in the first half of 2013 and eMarketer predicts that eCommerce sales from tablets and mobile devices will reach almost 25% by 2017. However, seven out of ten recipients will delete an email if it doesn’t look good or work well on their tablet or smartphone, and the same goes for websites. Clearly, it’s time to consider responsive design for email marketing and eCommerce websites. The following is a quick guide for making the most important elements of your emails and website responsive.

Email:

image

Content as a Grid – Layouts change depending on screen size, so think about how content can be rearranged into a grid of moveable parts that will make sense in any layout.

Font Size – Make sure text in an image doesn’t scale down so much that it’s impossible to read, and always choose fonts that are clear and easy to read.

Subject Lines and Pre-header Text – Email inboxes on smartphones show sender or company name, subject line and pre-header text. Subject lines, while important, get cut off if they’re too long, so use the pre-header text to really engage and entice the recipient.

Navigation – Website navigation or menu links . . . Read more at: Responsive Design: Quick Guide for Email Templates and Websites.

Aside

Google vs. Facebook in the Battle of Affinity

Excerpt from posted on Allthingsd.com  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a purchase; it’s an indication of how we feel about what we already have. For that reason, affinity data will never predict short-term purchases as well as intent data does. But affinities are based on emotions, and often remain steady for years. That means affinity data does have a valuable role to play in a different kind of marketing: It can power effective brand advertising rather than direct marketing.”  Read the full article here: Google vs. Facebook in the Battle of Affinity.

Facebood vs. Google on Affinity Data

Yahoo Climbs Back Above Google in U.S. Web Traffic

Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.”  Read the full story titled: “Yahoo Climbs Back Above Google in U.S. Web Traffic.”

Why Local Commerce Will Be Larger Than E-Commerce For The Next Decade, An Analysis

A very interesting TechCrunch.com article [was posted: 2/24/13] from Yelp’s Mike Ghaffary about local commerce vs. e-commerce, it gives e-commerce strategist food for thought, read on . . .

Is it really mobile vs. social or mobile + social = commerce?

Technology Blog

As soon as the black Friday commerce data was published with a thumbs up to mobile commerce and a hard beating to social commerce, people started doubting all the hype surrounded social commerce! In a way this thrashing can be justified, as businesses are now expecting significant return on investment after spending substantial amounts of money on social media marketing, from paying consultants to running guerrilla campaigns to engaging people via this medium.



Black Friday Commerce Stats

On the other hand, an introduction of smartphones and tablets has hugely boosted the mobile commerce numbers and if you believe the pundits, by 2015 every 3rd online transaction will happen via mobile device and every second offline buyer will check goods prices on a phone before buying it in the shop!


And as a result of this, every online and offline retailer is vigorously competing to introduce apps with all the latest technologies, such as voice…

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Industry Statistics: E-commerce sales grow 17.3% in . . . – Internet Retailer

BREAKING NEWS:  Industry Statistics – E-commerce sales grow 17.3% in Q3 – Internet Retailer
E-commerce accounted for approximately 5.2% of total retail sales excluding foodservice — mainly restaurant and bar sales—during the three months ended Sept. 30, up from 4.7% in the third quarter of 2011 and 5.1% from the second quarter of 2012, the Commerce Department says.Total retail sales excluding foodservice during the third quarter totaled $1.09 trillion.

Industry Statistics - E-commerce sales grow 17.3% in Q3 - Internet Retailer

VB LIVE: Want a lucrative app launch? Freemium is key!

VB LIVE: Want a lucrative app launch? Freemium is key — but tricky. Learn how to balance free versus paid features without pissing your users off in our latest interactive VB Live event, where industry leaders will take you for a deep dive into best practices for app monetization. Register here for free. The trickiest part…

via The delicate app balance: Blending paid features with free without pissing users off (VB Live) — VentureBeat

Your Mobile Contact List Are Now The Real Social Network — TechCrunch

Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones. Mobile contacts are usually limited to people a user knows well and actually communicates with, a veritable treasure trove when compared to the copious list of Facebook friends that many users have accumulated over the years.

via Mobile Contacts Are Now The Real Social Network — TechCrunch

FCC Chairman Tom Wheeler Defends His Net Neutrality Proposal

All digital media and marketing professionals need to follow this store as it may impact our clients and for some in media, your employer as well!

Google ditches its own protocol for HTTP/2 and a faster web

Gigaom

After using its own protocol for several years to speed up the web, Google is dropping support for it and adopting a standard approach. Next year, Google will abandon SPDY in early 2016 in favor of HTTP/2 according to a blog post published Monday on the company’s Chromium blog.

[company]Google[/company] originally created SPDY — pronounced “speedy” — in 2009, but it’s really no longer needed. That’s because the newer HTTP/2 protocol offers similar speed optimization and will be widely adopted by browsers:

“HTTP/2’s primary changes from HTTP/1.1 focus on improved performance. Some key features such as multiplexing, header compression, prioritization and protocol negotiation evolved from work done in an earlier open, but non-standard protocol named SPDY. Chrome has supported SPDY since Chrome 6, but since most of the benefits are present in HTTP/2, it’s time to say goodbye.”

Google said it will add HTTP/2 support in Chrome 40 over the coming…

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TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”

China’s Luxury Boom Moves to the Web

LuxuryinChina

A shopper looked at bags at a store in Hong Kong. 

Bloomberg News

China’s luxury boom is going online.

As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong, according to a study by consulting firm KPMG.

KPMG found in a survey of 10,200 online consumers in China that the respondents spent an average of 1,397 yuan (US$229) on their most recent purchase of a “luxury or premium” item, with one in six saying they spent more than 2,000 yuan on that purchase. The researchers didn’t define “luxury or premium,” letting survey respondents interpret the label themselves.

Almost three-quarters of survey respondents said they preferred to shop online because they could land a better deal, while 55% said they preferred it because it’s less time-consuming. Another 47% said it guarantees authentic American or European origin of goods.

Chinese…

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NewsCred Raises Another $25M For Its Content Marketing Platform

SmallBizContent

NewsCred NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 million in Series C funding.

The funding comes slightly less than a year after I wrote about the company’s last round of $15 million. One of the main reasons to keep raising, said co-founder and CEO Shafqat Islam, is that, “We’re up against some big players like Salesforce and Adobe, and we need investment and we need a big team.”

The company says that it already employs more than 120 people, but Islam said it’s his intention to more than double the size of the sales team. He added that a lot of the funding will also go toward marketing and positioning the company so that it stands out amidst all the different content marketing companies that are currently around.

NewsCred clients include Procter & Gamble, Blue Cross…

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3 lessons from The Content Strategist to engage your blog readers

Let's connect

Hi there!

Today on Let’s Connect, we will discover the secret sauce of The Content Strategist, a perfect example of an effective brand blog. Of course, it is not a coincidence we chose this platform since it is from a young company called Contently, whose goal is to help brands and journalists to publish more engaging stories on the web.

A visually appealing homepage

Let’s begin with The Content Strategist homepage. What is catching the eye as soon as you connect is the blog’s tagline, which immediately tells the user what he will find on the platform:

Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently”.

It couldn’t have been shorter and clearer. Every brand blogs should work on summarizing its message so effectively.

Then, we get the latest posts published on the platform. Nothing original, you think? I agree…

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