http://e-byz.ch/projekt-management/shopdirect-customer-experience-management

SCRUM with AGILE Development a YouTube video (mute sound).  Re: Online direct to consumer business: “[UK based] Shopdirect.com separated the front and backend application in order to enable a quicker SCRUM Agile approach and increase the feature output by shopdirect customer-experience-management 30% to 40%.  Also 3rd party development and integration is quicker.”