[Weekend Read] Force-feed your marketing funnel now – MarTech Today
Force-feed your marketing funnel now Contributor John Steinert explains how SiriusDecisions' Demand Unit Waterfall serves as a wake-up call for marketers who are looking to...
Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land
Google's new Responsive Search Ads can show 3 headlines, longer descriptions - Search Engine Land — Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428
Bing Improves Hotel Search, Home Repair Search & Deal Search
Bing Improves Hotel Search, Home Repair Search & Deal Search — Read on www.google.com/amp/s/www.seroundtable.com/amp/bing-improves-hotel-home-repair-deal-search-26162.html
How To Make The Most Of Your Lead Generation Efforts
Need to organize your lead generation efforts but aren't sure where to start? — Read on www.forbes.com/sites/forbesagencycouncil/2018/08/08/how-to-make-the-most-of-your-lead-generation-efforts/
3 attribution considerations for B2B lead generation – Marketing Land
Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas Manny...
Automated bidding strategies: Target CPA and Maximize Conversions [with Bing]
Target CPA and Maximize Conversions are two new strategies that can help you achieve your conversion performance goals and are centered around your unique business....
B2B Next Speaker Spotlight: Marc Kermisch on B2B e‑commerce and organizational change
Instead of thinking about the enablement of B2B e-commerce as a threat to how you do business, think about how it can enable your organization...
How CRM platforms are revolutionizing B2B selling
The age-old B2B sales problem The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The...
Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American...
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly...