How CRM platforms are revolutionizing B2B selling
The age-old B2B sales problem The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The sheer volume of orders generated from large business customers, such as Walmart, justifies sales teams dedicating a significant amount of time and resources servicing these businesses to meet their needs. […]
Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, […]
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. […]
The missing step in B2B e‑commerce conversions
If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting overlaps and insights. For instance, in the 2017-18 Gartner CMO Spend Survey, which includes CMOs at both B2C and B2B enterprises, a full two thirds of respondents said they plan […]
Official Google Webmaster Central Blog: An update to referral source URLs for Google Images
Updating the referral source For webmasters, it hasn’t always been easy to understand the role Google Images plays in driving site traffic. To address this, we will roll out a new referrer URL specific to Google Images over the next few months. The referrer URL is part of the HTTP header, and indicates the last […]
Create and Optimize Effective Shopping Campaigns: Google Best Practices – AdWords Help
Shopping campaigns give you a chance to feature your products to online customers. Get our latest shopping campaign best practices guide on how to structure effective campaigns, set your best bids and optimize your strategy to deliver on your marketing objectives. Consumers today are shopping everywhere at any time on any device from the moment […]
SEO vs. PPC: Which is Better in the Long Run?
SEO vs. PPC: Which is Better in the Long Run? — Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/ ” While it’s no secret that paid advertising helps a brand, product, or service achieve the goals it aims to accomplish, it’s important to consider the volume disparity between organic and paid search in terms of traffic. Plus, in the case […]
Organic Search is Responsible for 64% of Web Traffic vs. PPC
Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment) — Read on www.conductor.com/blog/2014/07/organic-search-actually-responsible-64-web-traffic/
Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS
Google changes: There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive. Find out what Google has changed the past two weeks — Read on www.semrush.com/blog/google-news-digest-making-apps-google-new-tools-ad-tests-youtube-world-cup/
How to create the perfect ad with audience targeting – Search Engine Land
How to create the perfect ad with audience targeting – Search Engine Land — Read on searchengineland.com/how-to-create-the-perfect-ad-with-audience-targeting-300390
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns
Findings from the 2018 Marketing Measurement & Attribution Benchmark Survey show that more than half (55%) of B2B companies say their current ability to measure and analyze marketing performance “needs improvement” or worse. The inability to track activity between specific buyer stages (48%) and measure impact across channels/campaigns (47%) are the biggest challenges for marketers […]
How focusing on brand value creates revenue growth – MarTech Today
How focusing on brand value creates revenue growth – MarTech Today — Read on martechtoday.com/how-focusing-on-brand-value-creates-revenue-growth-217577