[Weekend Read] Force-feed your marketing funnel now – MarTech Today
Force-feed your marketing funnel now Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales. John Steinert on June 28, 2017 at 4:04 pm I love B2B marketing. I came for the […]
Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land
Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land — Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428
Bing Improves Hotel Search, Home Repair Search & Deal Search
Bing Improves Hotel Search, Home Repair Search & Deal Search — Read on http://www.google.com/amp/s/www.seroundtable.com/amp/bing-improves-hotel-home-repair-deal-search-26162.html
How To Make The Most Of Your Lead Generation Efforts
Need to organize your lead generation efforts but aren’t sure where to start? — Read on http://www.forbes.com/sites/forbesagencycouncil/2018/08/08/how-to-make-the-most-of-your-lead-generation-efforts/
3 attribution considerations for B2B lead generation – Marketing Land
Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas Manny Rivas on August 6, 2018 at 1:26 pm Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, […]
Automated bidding strategies: Target CPA and Maximize Conversions [with Bing]
Target CPA and Maximize Conversions are two new strategies that can help you achieve your conversion performance goals and are centered around your unique business. And Target CPA was the most requested feature Opens in new window across our UserVoice platform this year. These two features are part of the way we are investing into […]
B2B Next Speaker Spotlight: Marc Kermisch on B2B e‑commerce and organizational change
Instead of thinking about the enablement of B2B e-commerce as a threat to how you do business, think about how it can enable your organization to shift from processing orders to helping solve your customers’ problems. Marc Kermisch, CIO and vice president, The Garage Red Wing Shoe Company Q&A Q: What are some of the biggest […]
How CRM platforms are revolutionizing B2B selling
The age-old B2B sales problem The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The sheer volume of orders generated from large business customers, such as Walmart, justifies sales teams dedicating a significant amount of time and resources servicing these businesses to meet their needs. […]
Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, […]
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. […]