SEO vs. PPC: Which is Better in the Long Run?
— Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/

” While it’s no secret that paid advertising helps a brand, product, or service achieve the goals it aims to accomplish, it’s important to consider the volume disparity between organic and paid search in terms of traffic.

Plus, in the case of PPC advertising specifically, a brand’s website is what is being advertised. So, the website must be effective in its goals for it to succeed in both an organic and paid approaches.”