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How To Make The Most Of Your Lead Generation Efforts
Need to organize your lead generation efforts but aren’t sure where to start? — Read on www.forbes.com/sites/forbesagencycouncil/2018/08/08/how-to-make-the-most-of-your-lead-generation-efforts/
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Google vs. Facebook in the Battle of Affinity
Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research posted on Allthingsd.com ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a…