B2B Next Speaker Spotlight: Marc Kermisch on B2B e‑commerce and organizational change
Instead of thinking about the enablement of B2B e-commerce as a threat to how you do business, think about how it can enable your organization...
How CRM platforms are revolutionizing B2B selling
The age-old B2B sales problem The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The...
The missing step in B2B e‑commerce conversions
If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting...
What Amazon Knows That Distributors Don’t – Internet Retailer
An interesting blog post by Ragda Bodla (Director, Industry Marketing, NetSuite Inc.) on Internet Retailer today is a good read: "What does Amazon know about...