content marketing
Study indicates that B2B audiences are avid consumers of business content online
Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online […]
How To Make The Most Of Your Lead Generation Efforts
Need to organize your lead generation efforts but aren’t sure where to start? — Read on www.forbes.com/sites/forbesagencycouncil/2018/08/08/how-to-make-the-most-of-your-lead-generation-efforts/
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. […]
The missing step in B2B e‑commerce conversions
If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting overlaps and insights. For instance, in the 2017-18 Gartner CMO Spend Survey, which includes CMOs at both B2C and B2B enterprises, a full two thirds of respondents said they plan […]
Why Your SEO Focus Should Be Brand Building
www.searchenginejournal.com/seo-guide/brand-building-strategy/
Why Content Marketing Is a Fool-Proof SEO Strategy Today
www.searchenginejournal.com/content-marketing-fool-proof-seo-strategy-today/255885/
Practice useful marketing for local business content success
searchengineland.com/practice-useful-marketing-for-local-business-content-success-
Multinational Conglomerate GE Goes All In On Content Marketing
apple.news/AS7mNEsQMTzK2wqspqzRplQ [Source: Forbes] Major brands are using custom content as an increasingly important part of their marketing mix. The world of content marketing, from digital native posts to lush print magazines, is thriving—one of the few areas of ad-based media that’s booming outside the duopoly of Facebook and Google. In fact, the global content marketing […]
“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”
Answers to Seven keys to successful SEO: Original, engaging stories always win. Keyword and audience research still matters. Great headlines are key. Better content > more content. Optimize on both the page and platform level. Get inbound links. Social matters to search, in more ways than one. Read details of what each key truly means […]
Content Marketing Put a Man on the Moon, What Can it Do For You?
A well written piece posted on Search Engine Watch by Lisa Buyer …@sewatch produces great industry content IMHO!
Content [Marketing’s] Biggest Challenge Is Scale
Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation […]