Marketers should use lead generation to build brand awareness, nurture prospects and …
". . . customers, qualify leads and ultimately generate measurable revenue." Dan Strickland recently downloaded Marketo's comprehensive, 160 page guide to lead generation, covering topics...
Content [Marketing’s] Biggest Challenge Is Scale
Mediapost.com article by Skip Brand - “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize...