Dan Strickland on All Things in Digital

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  • Digital Marketing
  • E-commerce
  • SEO
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  • Search Engine
  • Study indicates that B2B audiences are avid consumers of business content online

    Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online […]

    August 22, 2018

  • How To Make The Most Of Your Lead Generation Efforts

    Need to organize your lead generation efforts but aren’t sure where to start? — Read on www.forbes.com/sites/forbesagencycouncil/2018/08/08/how-to-make-the-most-of-your-lead-generation-efforts/

    August 8, 2018

  • Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

    Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. […]

    July 19, 2018

  • The missing step in B2B e‑commerce conversions

    If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting overlaps and insights. For instance, in the 2017-18 Gartner CMO Spend Survey, which includes CMOs at both B2C and B2B enterprises, a full two thirds of respondents said they plan […]

    July 19, 2018

  • Organic Search is Responsible for 64% of Web Traffic vs. PPC

    Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment) — Read on www.conductor.com/blog/2014/07/organic-search-actually-responsible-64-web-traffic/

    July 9, 2018

  • Why Your SEO Focus Should Be Brand Building

    www.searchenginejournal.com/seo-guide/brand-building-strategy/

    June 22, 2018

  • Why Content Marketing Is a Fool-Proof SEO Strategy Today

    www.searchenginejournal.com/content-marketing-fool-proof-seo-strategy-today/255885/

    June 22, 2018

  • Practice useful marketing for local business content success

    searchengineland.com/practice-useful-marketing-for-local-business-content-success-

    June 22, 2018

  • Education: Learn The New Rules of Digital Marketing for Fashion Industry

    apple.news/A24YbtsuxP4ubKSKzcnNlSQ

    June 22, 2018

  • Multinational Conglomerate GE Goes All In On Content Marketing

    apple.news/AS7mNEsQMTzK2wqspqzRplQ [Source: Forbes] Major brands are using custom content as an increasingly important part of their marketing mix. The world of content marketing, from digital native posts to lush print magazines, is thriving—one of the few areas of ad-based media that’s booming outside the duopoly of Facebook and Google. In fact, the global content marketing […]

    June 22, 2018

Dan Strickland on All Things in Digital