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“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”

Answers to Seven keys to successful SEO: Original, engaging stories always win. Keyword and audience research still matters. Great headlines are key. Better content > more content. Optimize on both the page and platform level. Get inbound links. Social matters to search, in more ways than one. Read details of what each key truly means […]

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Content [Marketing’s] Biggest Challenge Is Scale

Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation […]

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