• Asian-American Influencers Make Their Mark on the U.S. Mainstream

    THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh, […]

  • The missing step in B2B e‑commerce conversions

    If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting overlaps and insights. For instance, in the 2017-18 Gartner CMO Spend Survey, which includes CMOs at both B2C and B2B enterprises, a full two thirds of respondents said they plan […]

  • Amazon’s Big Weakness in the Supreme Court Sales Tax Ruling

    apple.news/A8BI3_bViQi-_oD5roBDxhA source: TheStreet As much as 0.3% of the retailer’s sales could be at risk following Thursday’s Supreme Court ruling, an analyst says. Amazon.com Inc. (AMZN) has been touted as barely touched by the Supreme Court ruling on state sales tax collection. That interpretation, though, fails to evaluate the nuances of Amazon’s business model, one […]

  • Amazon tightening grip on showrooming

    Amazon takes showrooming to next level with image recognition … mobilemarketer.com Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product – read full story by Mobile Marketer’s Lauren Johnson     […]

  • Google Adds “Multi-Currency E-Commerce Support In Google Analytics . . .”

    From Google Analytics Blog:  “Multi-Currency support for eCommerce provides Google Analytics users with the ability to track transaction metrics (total revenue, tax, and shipping & handling) in multiple local currencies within a single web property. And Google Analytics will convert them into the one currency based on your profile setting. This provides key benefits for e-commerce […]

  • Is it really mobile vs. social or mobile + social = commerce?

  • E-commerce driving regionalization of distribution networks – DC Velocity

    E-commerce driving regionalization of distribution networks – DC Velocity,  Move would allow retailers to cut delivery times, simplify returns.  Stifel, Nicolaus & Co. “projected that the internationa (excluding the United States) e-commerce market would reach $1.1 trillion in 2015.”