Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources

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Google vs. Facebook in the Battle of Affinity

Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research  posted on  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a […]

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