Dan Strickland on All Things in Digital

  • Google begins to open Bard to a limited number of users

    Google has begun opening up Google Bard, its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitlist at bard.google.com if you are based in the US or UK. I signed up, but note, that you cannot use your Google Workspace account to sign… Google…

    Dan Strickland-Woodward

  • A Complete Guide to Google Maps Marketing

    Why Is Google Maps Marketing So Important? Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches. — Read on www.searchenginejournal.com/google-maps-marketing-guide/329929/

    Dan Strickland-Woodward

  • Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓

    Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓 — Read on webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html

    Dan Strickland-Woodward

  • Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land

    Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land — Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428

    Dan Strickland-Woodward

  • Create and Optimize Effective Shopping Campaigns: Google Best Practices – AdWords Help

    Shopping campaigns give you a chance to feature your products to online customers. Get our latest shopping campaign best practices guide on how to structure effective campaigns, set your best bids and optimize your strategy to deliver on your marketing objectives. Consumers today are shopping everywhere at any time on any device from the moment…

    Dan Strickland-Woodward

  • Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

    Google changes: There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive. Find out what Google has changed the past two weeks — Read on www.semrush.com/blog/google-news-digest-making-apps-google-new-tools-ad-tests-youtube-world-cup/

    Dan Strickland-Woodward

  • A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

    [Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

    Dan Strickland-Woodward

  • Google vs. Facebook in the Battle of Affinity

    Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research  posted on Allthingsd.com  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a…

    Dan Strickland-Woodward

  • Yahoo Climbs Back Above Google in U.S. Web Traffic

    Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.”  Read…

    Dan Strickland-Woodward