Create and Optimize Effective Shopping Campaigns: Google Best Practices – AdWords Help

Shopping campaigns give you a chance to feature your products to online customers. Get our latest shopping campaign best practices guide on how to structure effective campaigns, set your best bids and optimize your strategy to deliver on your marketing objectives.

Consumers today are shopping everywhere at any time on any device from the moment of inspiration to the final purchase. It’s no longer as important for a shopper to be present in a retailer’s space, whether online or in-store, as it is for a retailer to be present wherever and whenever someone is shopping. To take advantage of this increased shopping demand across devices, we’ll show you how to create a strategy for your Shopping campaigns to build a strong presence and seize opportunities to win customers. Follow these steps to help deliver on your marketing objectives and, ultimately, get in front of today’s constantly connected shoppers.
— Read on support.google.com/adwords/answer/6167176

Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

Google changes: There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive. Find out what Google has changed the past two weeks
— Read on www.semrush.com/blog/google-news-digest-making-apps-google-new-tools-ad-tests-youtube-world-cup/

A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

Channel Intelligence, Doubleclick Search, Google

[Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

Google vs. Facebook in the Battle of Affinity

Excerpt from posted on Allthingsd.com  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a purchase; it’s an indication of how we feel about what we already have. For that reason, affinity data will never predict short-term purchases as well as intent data does. But affinities are based on emotions, and often remain steady for years. That means affinity data does have a valuable role to play in a different kind of marketing: It can power effective brand advertising rather than direct marketing.”  Read the full article here: Google vs. Facebook in the Battle of Affinity.

Facebood vs. Google on Affinity Data

Yahoo Climbs Back Above Google in U.S. Web Traffic

Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.”  Read the full story titled: “Yahoo Climbs Back Above Google in U.S. Web Traffic.”