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Create and Optimize Effective Shopping Campaigns: Google Best Practices – AdWords Help

Shopping campaigns give you a chance to feature your products to online customers. Get our latest shopping campaign best practices guide on how to structure effective campaigns, set your best bids and optimize your strategy to deliver on your marketing objectives. Consumers today are shopping everywhere at any time on any device from the moment […]

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Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

Google changes: There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive. Find out what Google has changed the past two weeks — Read on www.semrush.com/blog/google-news-digest-making-apps-google-new-tools-ad-tests-youtube-world-cup/

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A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization

[Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more

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Google vs. Facebook in the Battle of Affinity

Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research  posted on Allthingsd.com  ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a […]

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Yahoo Climbs Back Above Google in U.S. Web Traffic

Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.”  Read […]

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