HubSpot Works With Supermetrics On Data Analytics And Reporting 09/05/2019

Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says.

In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement was made at the INBOUND 2019 conference on Wednesday.

HubSpot’s new features for its Sales Hub Professional tier include:

eSignature functionality 
Calculated properties that are populated with data from other form fields 
A “Buy Now” checkout experience that allows users to create a call-to-action linked to a product in their catalogue to an online purchase in Stripe
— Read on www.mediapost.com/publications/article/340291/hubspot-works-with-supermetrics-on-data-analytics.html

Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions

apple.news/ARela_hwNRcmi1HkREy-tTA

In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources

TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”

Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail

“This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation system.”