Dan Strickland on All Things in Digital

  • HubSpot Works With Supermetrics On Data Analytics And Reporting 09/05/2019

    Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says. In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement…

    Dan Strickland-Woodward

  • Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions

    apple.news/ARela_hwNRcmi1HkREy-tTA In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources

    Dan Strickland-Woodward

  • TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

    New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction…

    Dan Strickland-Woodward

  • Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail

    “This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation…

    Dan Strickland-Woodward