Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says.
In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement was made at the INBOUND 2019 conference on Wednesday.
HubSpot’s new features for its Sales Hub Professional tier include:
Calculated properties that are populated with data from other form fields
A “Buy Now” checkout experience that allows users to create a call-to-action linked to a product in their catalogue to an online purchase in Stripe
— Read on www.mediapost.com/publications/article/340291/hubspot-works-with-supermetrics-on-data-analytics.html
In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources
New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”