Dan Strickland on All Things in Digital

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  • Advertisers Demand More Transparency from Video Influencers

    apple.news/A3qmnx7qoMpeiwA7HWxTRMg Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency from influencers and the platforms that promote them, such as Instagram. For example, Unilever CMO Keith Weed said his company will not work with influencers who buy followers. Meanwhile, in […]

    June 22, 2018

  • Top Influencers Post The Most, Get Watched Less Often On YouTube

    apple.news/AsasDSAWjT8enyyWK2MV7YQ

    June 22, 2018

Dan Strickland on All Things in Digital