Dan Strickland on All Things in Digital

  • B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

    Findings from the 2018 Marketing Measurement & Attribution Benchmark Survey show that more than half (55%) of B2B companies say their current ability to measure and analyze marketing performance “needs improvement” or worse. The inability to track activity between specific buyer stages (48%) and measure impact across channels/campaigns (47%) are the biggest challenges for marketers…

    Dan Strickland-Woodward

  • TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

    New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction…

    Dan Strickland-Woodward

  • Is it really mobile vs. social or mobile + social = commerce?

    Originally posted on Technology Blog: As soon as the black Friday commerce data was published with a thumbs up to mobile commerce and a hard beating to social commerce, people started doubting all the hype surrounded social commerce! In a way this thrashing can be justified, as businesses are now expecting significant return on investment…

    Dan Strickland-Woodward