New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”
Tag: marketing automation
Marketers should use lead generation to build brand awareness, nurture prospects and …
“. . . customers, qualify leads and ultimately generate measurable revenue.”
Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication.
Marketo’s Guide provides a “How To” for:
- Defining a lead and understand his or her buying journey
- Building a robust lead generation strategy through marketing automation
- Using content marketing, social media, your website, SEO, and paid programs for lead generation
- Building an enduring customer relationships with Middle-of-Funnel (MOFU) techniques
- Testing, optimizing, and measuring your lead generation campaigns . . . see link below:
Take your lead gen strategy to new heights! Get our new Definitive Guide to Lead Generation! http://t.co/BuTRgagGKN pic.twitter.com/5NfJFLJ0aG
— Marketo (@marketo) January 15, 2014