Dan Strickland on All Things in Digital

  • Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

    Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey.…

    Dan Strickland-Woodward

  • Amazon tightening grip on showrooming

    Amazon takes showrooming to next level with image recognition … mobilemarketer.com Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product – read full story by Mobile Marketer’s Lauren Johnson    …

    Dan Strickland-Woodward

  • Responsive Design: Quick Guide for Email Templates and Websites

    Seven out of ten recipients will delete an email if it doesn’t look good or work well on their tablet or smartphone, and the same goes for websites

    Dan Strickland-Woodward

  • Is it really mobile vs. social or mobile + social = commerce?

    Originally posted on Technology Blog: As soon as the black Friday commerce data was published with a thumbs up to mobile commerce and a hard beating to social commerce, people started doubting all the hype surrounded social commerce! In a way this thrashing can be justified, as businesses are now expecting significant return on investment…

    Dan Strickland-Woodward