Dan Strickland on All Things in Digital

  • Study indicates that B2B audiences are avid consumers of business content online

    Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online…

    Dan Strickland-Woodward

  • Is it really mobile vs. social or mobile + social = commerce?

    Originally posted on Technology Blog: As soon as the black Friday commerce data was published with a thumbs up to mobile commerce and a hard beating to social commerce, people started doubting all the hype surrounded social commerce! In a way this thrashing can be justified, as businesses are now expecting significant return on investment…

    Dan Strickland-Woodward