paid search – Dan Strickland

Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land

Posted on August 18, 2018 by Dan Strickland

Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land
— Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428

SEO vs. PPC: Which is Better in the Long Run?

Posted on July 9, 2018 by Dan Strickland

SEO vs. PPC: Which is Better in the Long Run?
— Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/

” While it’s no secret that paid advertising helps a brand, product, or service achieve the goals it aims to accomplish, it’s important to consider the volume disparity between organic and paid search in terms of traffic.

Plus, in the case of PPC advertising specifically, a brand’s website is what is being advertised. So, the website must be effective in its goals for it to succeed in both an organic and paid approaches.”