• Google’s Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land

    Google’s new Responsive Search Ads can show 3 headlines, longer descriptions – Search Engine Land — Read on searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428


  • Automated bidding strategies: Target CPA and Maximize Conversions [with Bing]

    Target CPA and Maximize Conversions are two new strategies that can help you achieve your conversion performance goals and are centered around your unique business. And Target CPA was the most requested feature Opens in new window across our UserVoice platform this year. These two features are part of the way we are investing into…


  • SEO vs. PPC: Which is Better in the Long Run?

    SEO vs. PPC: Which is Better in the Long Run? — Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/ ” While it’s no secret that paid advertising helps a brand, product, or service achieve the goals it aims to accomplish, it’s important to consider the volume disparity between organic and paid search in terms of traffic. Plus, in the case…


  • Organic Search is Responsible for 64% of Web Traffic vs. PPC

    Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment) — Read on www.conductor.com/blog/2014/07/organic-search-actually-responsible-64-web-traffic/


  • Hidden PPC Traffic Killers

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