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Automated bidding strategies: Target CPA and Maximize Conversions [with Bing]

Target CPA and Maximize Conversions are two new strategies that can help you achieve your conversion performance goals and are centered around your unique business. And Target CPA was the most requested feature Opens in new window across our UserVoice platform this year. These two features are part of the way we are investing into […]

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SEO vs. PPC: Which is Better in the Long Run?

SEO vs. PPC: Which is Better in the Long Run? — Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/ ” While it’s no secret that paid advertising helps a brand, product, or service achieve the goals it aims to accomplish, it’s important to consider the volume disparity between organic and paid search in terms of traffic. Plus, in the case […]

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