• B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

    Findings from the 2018 Marketing Measurement & Attribution Benchmark Survey show that more than half (55%) of B2B companies say their current ability to measure and analyze marketing performance “needs improvement” or worse. The inability to track activity between specific buyer stages (48%) and measure impact across channels/campaigns (47%) are the biggest challenges for marketers…