Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land

Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land
— Read on searchengineland.com/moz-state-of-local-report-shows-confusion-fragmentation-in-local-seo-efforts-308714

Great article written by Greg Sterling @gsterling on Search Engine Land

SEO vs. PPC: Which is Better in the Long Run?

SEO vs. PPC: Which is Better in the Long Run?
— Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/

” While it’s no secret that paid advertising helps a brand, product, or service achieve the goals it aims to accomplish, it’s important to consider the volume disparity between organic and paid search in terms of traffic.

Plus, in the case of PPC advertising specifically, a brand’s website is what is being advertised. So, the website must be effective in its goals for it to succeed in both an organic and paid approaches.”

“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”

Answers to Seven keys to successful SEO:

  1. Original, engaging stories always win.
  2. Keyword and audience research still matters.
  3. Great headlines are key.
  4. Better content > more content.
  5. Optimize on both the page and platform level.
  6. Get inbound links.
  7. Social matters to search, in more ways than one.

Read details of what each key truly means for SEO greatness – full article by Dori Fern located at Contently . . .