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Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American consumers. We also highlight some real-life examples of influencers who have used this affinity for digital platforms to create burgeoning careers. YouTube giants like Michelle Phan, Ryan Higa, Lilly Singh,…
Dan Strickland-Woodward
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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey.…
Dan Strickland-Woodward
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Consumer Beat: Facebook confirms it’s working on a feature to curb your social media addiction
apple.news/AgAuauHO1SrKE8AKVVl6CTg
Dan Strickland-Woodward
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Advertisers Demand More Transparency from Video Influencers
apple.news/A3qmnx7qoMpeiwA7HWxTRMg Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency from influencers and the platforms that promote them, such as Instagram. For example, Unilever CMO Keith Weed said his company will not work with influencers who buy followers. Meanwhile, in…
Dan Strickland-Woodward
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Video Marketing Continues To Explode As The Way To Reach Customers
apple.news/AlK8Ea_kBRwqn6VZXoRiaSw Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to its platform. The Instagram announcement comes as 40,000 people (my rough estimate based on…
Dan Strickland-Woodward
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Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions
apple.news/ARela_hwNRcmi1HkREy-tTA In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources
Dan Strickland-Woodward
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Facebook Continues To Fight Fake News
apple.news/AvX15vu_wS46S168sOHGkvg Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform.
Dan Strickland-Woodward
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Your Mobile Contact List Are Now The Real Social Network — TechCrunch
Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.
Dan Strickland-Woodward
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