Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American...
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly...
Consumer Beat: Facebook confirms it’s working on a feature to curb your social media addiction
apple.news/AgAuauHO1SrKE8AKVVl6CTg
Advertisers Demand More Transparency from Video Influencers
apple.news/A3qmnx7qoMpeiwA7HWxTRMg Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency...
Video Marketing Continues To Explode As The Way To Reach Customers
apple.news/AlK8Ea_kBRwqn6VZXoRiaSw Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook...
Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions
apple.news/ARela_hwNRcmi1HkREy-tTA In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of...
Facebook Continues To Fight Fake News
apple.news/AvX15vu_wS46S168sOHGkvg Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform.
Your Mobile Contact List Are Now The Real Social Network — TechCrunch
Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.