What is Digital Media Marketing

What is digital media marketing? As a marketer, this is how I define Digital Media Marketing.

To start, its part of Digital Marketing and can be described in two ways First: its targeted advertising of an organisation’s brand, products or services on the Internet, mobile devices, social media and app’s. Second: its the creation, producing and distribution of audio and video content, for viewing and listening to news and information in “long form content or ad messaging” formats and released by organisations for promotional or awareness purposes – across multiple digital platforms, devices and app’s.

Digital Media content will leverage Digital Marketing strategies, SEM techniques and SEO tools to promote products or services, including public service announcements.

I hope this was helpful, let’s connect if you want to discuss this topic further.