Jay Henderson has been there, done that, and got the t-shirt when it comes to marketing analytics…one he probably bought online.
Currently the strategy program director at IBM Cross-Channel Marketing, Jay’s team is responsible for market analysis, customer insight, and industry marketing functions, and I had the privilege of sitting down with Jay last week at the IBM Smarter Commerce Global Summit to talk many things analytics.
Jay’s heritage pre-dates his tenure at IBM, joining Big Blue through its acquisition of Unica.
Jay has over fifteen years’ experience in multi-channel marketing and customer analytics, and prior to joining Unica, he ran marketing for text mining pioneer ClearForest, the technology from which was later acquired by Thomson Reuters.
Jay’s most recent claim to fame has been the preparation of the IBM “Holiday Benchmark,” a near real-time analysis of the e-commerce retail activity during the annual holiday shopping season.
If you want…
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