More profit sapping e-commerce investments are coming.
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Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones. Mobile contacts are usually limited to people a user knows well and actually communicates with, a veritable treasure trove when compared to the copious list of Facebook friends that many users have accumulated over the years.
New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction score.”
“. . . customers, qualify leads and ultimately generate measurable revenue.”
Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication.
Marketo’s Guide provides a “How To” for:
- Defining a lead and understand his or her buying journey
- Building a robust lead generation strategy through marketing automation
- Using content marketing, social media, your website, SEO, and paid programs for lead generation
- Building an enduring customer relationships with Middle-of-Funnel (MOFU) techniques
- Testing, optimizing, and measuring your lead generation campaigns . . . see link below:
— Marketo (@marketo) January 15, 2014
Answers to Seven keys to successful SEO:
- Original, engaging stories always win.
- Keyword and audience research still matters.
- Great headlines are key.
- Better content > more content.
- Optimize on both the page and platform level.
- Get inbound links.
- Social matters to search, in more ways than one.
Three ways you can improve mobile content optimization.
1. Cater To Skimmers, Not Readers
Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners.
Think of your mobile audience as having ADHD.
There has been a debate in the marketing community recently about whether publishers and web designers should create a separate user experience for desktop vs mobile
Join LinkedIn to become part of the world’s largest professional network.
“… 5 Things Digital Marketers Need to Think About in 2014
- Real-time mindset.
- Get the big idea of newsjacking.
- Incredible (and credible) content.
- Write like a human, not a Martian.
- Create brand evangelists. . .”
Read the full article by Lisa Buyer
Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation will have a huge impact on this growth . . . ‘With native [content ad buy], there’s a limitation,’ says Kasper. Read more – very insightful article! http://bit.ly/1cfCUz3 via @mediapost
[Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more
Spot quiz: What is Apple’s fastest-growing product by total dollar sales? If you thought iPhones or iPads, you’d be wrong. Growth of both of those is in decline.
It’s actually e-commerce — via iTunes, iBooks and the app stores. Sales of extra, non-Apple “stuff” via Apple’s products were up 19% to $4.4 billion in Q1 2014.